One of the most memorable advertising campaigns of recent times, This Girl Can is all about empowering women to find joy in movement and exercise. I worked on a Liverpool activation, telling the inspirational stories of local women and having the honour to work at a Run for Life. Now that’s an emotional finish line.
- Strategy
- Content creation
- Copywriting
- Stakeholder management
- Cross agency relationships
- Paid media
- Campaign
- Activations
- Reporting
